For me to properly write this blog post I feel like I need to tell you my hair journey. It only makes sense especially since it sort of goes hand and hand with the product that Formulate has to offer.
I have always been an avid hair color enthusiast. I say that but I don’t want you to think that I only color or cut my hair after a break up. Honestly, I do it before a relationship, during a relationship, & after. I am one of those people where it doesn’t take a major or even minor life event to happen for me to change my hair. I do it because I am just plain bored. I am just that kind of person.
I started coloring my hair when I was around 10. I would get highlights in that little cap that they put over your head. You know, the one where the stylist takes a pick and pulls your hair through the holes. Talk about some baby highlights; nothing about that hair was golden like my locks today. When I was a freshman in high school my mom let me finally go blonde. This had been a dream of mine for forever and it didn’t help that most of the girls that I was friends with were blonde. That color lasted about 9 months and costed me a small fortune. After having the color stripped from my hair only to find out that my noggin had to be orange before going back brown (my natural), you would think I would never go blonde again. Wrong-o.
After a few boxes of hair dye my senior year of high school I decided to find a stylist to do my hair without charging me an arm and a leg. I have been many different colors under the sun but mostly, brown tones with hues of purple, red low lights, and blonde highlights (again, SIGH). Three days before I graduated college I decided to dye my hair completely blonde. I found a stylist and consulted with her for a few months before making my decision and then drove up to Saint Simons Island, GA for my hair appointment. Seven hours and two bottles of OlaPlaex later, I was a buttery blonde with a beautiful shadow root for growth. I had never been so happy in my life and the confidence that came with it was astounding.
Going through that process, no matter how much OlaPlaex you use, blonde is detrimental to brunettes. I was very thankful that the girl doing my hair actually knew what she was doing but those that have come after her to touch up my roots were not as seasoned. My hair has had it’s fair share of shock and honestly, when Formulate reached out to me, I was in dire need of something to replenish my hair.
Formulate is a company that creates shampoo and conditioners that are perfectly engineered just for your hair and environment. They bring in leading chemists and engineers together to create formulas for products based on your own unique hair-characteristics. Their products are preservative free, sulfate free, paragon free and cruelty free (que Sarah McLaughlin “In the Arms of an Angel” song). One of my favorite things about this company is that if they don’t get the formula right on the first try, they will whip you up a new one free of charge.
Formulate will send you a survey for you to take and basically what they want to know is what your hair is like now and then where you want to take your hair. For example, when I filled out my survey I let them know that my natural color is brown but that I was now a blonde. Then I told them that my hair was damaged and dry but that my scalp was oily. I also told them that ultimately I want my hair to grow and for my hair to be repaired but without changing my color.
To be honest, I had to change my formula from the first time. The first formula made my hair really greasy and as someone who can go five to six days without washing on a normal basis, having to wash my hair three days later is just not something I want to sign up for. I reached out to the company and let them know that the formula that I was given was just not working out and they sent me a new batch within a week! Finding a company that will do this is difficult in today’s world. They also have a money back guarantee so if for any reason you aren’t satisfied and wish to discontinue, that is an option however, I think it’s rarely used.